Unblended was his 2019 MBA graduation project - it was originally a digital marketing tool for coffee shops that used block-chain to guarantee transparency? (lol). His thesis was that if the producers were involved in the marketing of their own coffees, sales would grow at the e-commerce and retail level. While the concept has changed, the idea is still there.

In 2021, Sofia graduated as a designer and after dreading corporate jobs for a year she joined the team full time. 🙂

She joined the team to nourish and cultivate the relationship that today are the cornerstone to our business.

Since then, they have been trying to solve the question, how can a producer’s name become a brand?

In that journey they found that younger coffee farmers were better partners, and then it clicked. In the pursuit of trying to make it work, they found their life’s calling.

This page represents Unblended’s team (now larger than the two siblings) journey as they to build a system to make coffee farming an exciting and viable career path for young people